We're officially thirty days away from the highly anticipated London Summer Olympics. News is starting to pour out in the social TV world, and official broadcaster NBC has some exciting projects in the works. As usual, we wanted you to have access to an inside look, so we spoke to Rick Cordella, SVP & GM for NBC Sports Digital, Ruthie Wittenberg, Senior Director, Corporate & Olympic Marketing at NBC Universal and Lyndsay Iorio, Manager, Social Media...
Tuesday, July 3, 2012
How NBC Sports is preparing for the most social Olympics ever
We're officially thirty days away from the highly anticipated London Summer Olympics. News is starting to pour out in the social TV world, and official broadcaster NBC has some exciting projects in the works. As usual, we wanted you to have access to an inside look, so we spoke to Rick Cordella, SVP & GM for NBC Sports Digital, Ruthie Wittenberg, Senior Director, Corporate & Olympic Marketing at NBC Universal and Lyndsay Iorio, Manager, Social Media...
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