Breakthrough in Addressable TV: Starcom Implements Targeted Ads for Allstate

CHICAGO - Addressable TV, sometimes called "the holy grail" of video advertising, has reached a key milestone as the media agency Starcom has implemented the delivery of addressable TV ads for Allstate to some 14 million Dish Network and DIRECT TV subscribers, says Tracy Scheppach, EVP/Innovations Director for VivaKi/Starcom MediaVest Group in this interview with Beet.TV In this inteview, she explains how this devolopment will shift millions of dollars in ad spend to the satellite providers. Zeebox Launch will Have Big Impact Also in this inteview, Scheppach spoke about the much-anticipated launch of social TV platform. We interviewed her yesterday at the Beet.TV Video Advertising Leadership Summit which was held at held at the headquarters of Starcom MediaVest Group. Andy Plesser

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