Just a few years ago, a #hashtag was merely a Twitter pioneer's tool to organize and curate tweets around conversations on Twitter. Now #hashtags are launching pads for global conversations around major televised events. This weekend Los Angeles-based Farmers Insurance will become the first NASCAR sponsor to feature a #hashtag on a racecar. They're also working with driver Kasey Kahne and his Hendrick Motorsports team to create a unique experience for fans to engage with him before, during and after this weekend's Texas Motor Speedway and next weekend's Kansas Speedway, both airing on FOX.
Friday, April 13, 2012
Farmers Insurance becomes first to put hashtag on a racecar for NASCAR?s Texas Motor Speedway
Just a few years ago, a #hashtag was merely a Twitter pioneer's tool to organize and curate tweets around conversations on Twitter. Now #hashtags are launching pads for global conversations around major televised events. This weekend Los Angeles-based Farmers Insurance will become the first NASCAR sponsor to feature a #hashtag on a racecar. They're also working with driver Kasey Kahne and his Hendrick Motorsports team to create a unique experience for fans to engage with him before, during and after this weekend's Texas Motor Speedway and next weekend's Kansas Speedway, both airing on FOX.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment