Tuesday, November 20, 2012
Nielsen: How to Measure Reach, Sales Lift Across Online & TV
NEW YORK -- Americans are watching nearly 35 hours of video per week across various screens, and that's why Nielsen and others are trying to find the best approaches to measuring cross-platform consumption, says Andrew Feigenson, Senior VP Ad Platforms and Networks at Nielsen. Beet.TV contributor Ashley Swartz spoke to Feigenson at the Beet.TV Leadership Summit on Digital Video Advertising in an RTB World about measurement strategies, media mix modeling and cross-platform ratings. TV viewership has been growing for decades and it's still strong; but as other mediums come into play advertsers want to understand reach across platforms, Feigenson explains. "With online campaign ratings, you need an equivalent GRP and you need it at a granular level so it's meaningful in a world of real-time buying," Feigenson says. Understanding audiences can help make the equivalency comparison easier, he adds. Ideally, media planners need tools to understand if they're reaching the audience, if the message is resonating with the desired "top funnel" or brand impact, and the sales lift of the campaign, Feigenson adds. "There are lots of models to figure out the right reach and frequency. The important thing is to understand the effect of what you're doing."This Beet event took place at the Manhattan offices of GroupM and was presented by TubeMogul.Daisy Whitney
Online Rummy Versus Physical Rummy - Is It Different?
Those of you who have played Indian rummy will agree that the game holds your interest more than you expected initially. Most people when they start playing rummy expect the game to arouse marginal interest, but find themselves unexpectedly and continuously enthralled by the game.
Monday, November 19, 2012
What is Iran's role in Israel-Gaza violence?
Hamas calls its rockets "Palestinian made" and does not acknowledge receiving weapons from Iran, although it does refer to Iran as a "supporter of the resistance;" so what is Tehran's role in the conflict?
BrightRoll Launches Mobile Video Real-Time Bidding Platform
Last month, BrightRoll, the big video advertising services company announced the launch of a real-time bidding exchange for mobile video, the industry's first the company said. Earlier this month that BRX Video Summit, we spoke with BrightRoll Exchange GM Dan Mosher about the opportunties around mobile. Separately, we interviewed BrightRoll CEO Tod Sacerdoti who told us that mobile video will comprise half of his company's revenue in 12 months.
Sunday, November 18, 2012
The Computer Mouse Is an Important Component
The mouse is an integral component of the laptop and computer system. It's a component that has established itself as mandatory for all computer systems today. Its primary usage is to enhance the way in which we interact with our computers.
Stop Allowing the Clouds of Doubt to Hide Your Potential Any Longer
Right now, is the time for you to emerge from behind the clouds that are hiding your incredible ability and for you to finally allow the light of your unlimited potential to shine. It is time to ignite the spark of possibility and allow it to burn in a brilliant blaze as you explore, discover and live your potential. Then aspire to live your life like a superb meteor, using every atom of your existence as you spread your magnificent glow over everything you touch.
Subscribe to:
Posts (Atom)