Lawsuits test UBS advice on offshore bank accounts

(Reuters) - The case of a wealthy U.S. businessman who pleaded guilty to evading taxes but then sued the Swiss bank where he hid his money is scheduled to go to trial on May 8, the first major test...

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RTB Poised for Higher CPMs in 2013

Programmatic buying will yield higher CPMs and more brand advertisers in 2013. Those are among the predictions shared by Christina Beaumier, VP Global Client Development at Xaxis, Group M's audience buying unit, in an interview with Beet.TV. We caught up with her for a discussion about what's ahead in real-time-bidding and audience buying. "We'll see more inventory, and pricing for the right adience will go up. The beauty of big data is it rewards stuff that works," she tells us. That's why she expects to see much more dynamic pricing for programmatic buys, based on the specificity and effectiveness of finding the right audience. Similarly, she expects more brand marketers to come on board in the year ahead, and data may be the lure for them.The perception of audience buying is that it's performance-based, she explains. But data from campaigns can show how it serves branding efforts too. "With video and the ability to bring in data to the decision of whether or not to deliver a video impression gives a strong value for a brand advertiser...We can start to plan video as part of the whole mix and deliver a video ad the first time we see a user and the second time maybe a display ad, and the third perhaps a call to action. So we can use video as part of the funnel, and using that sequencing of messaging through data across video and display is getting brand marketers excited."Also, in 2013 she expects the term "agency trading desk" to go away because it doesn't capture the full scope of planning, segmentation, budgeting and strategy that an agency does. We also spoke with her in the fall about the expansion of Xaxis.

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A Hobbit's GIF Guide To Throwing A Tolkien Birthday Party

Guess what, Middle-earth dwellers. Today is J.R.R. Tolkien's 121st birthday! So no doubt you'll want to throw a hobbit-filled shindig, but there are a few things you need to understand about throwing a "Lord of the Rings" bash that includes all of the favors that make the on-screen fun look so real. We have put [...]

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The Fundamentals Of Success

You don't need a Ph.D. in principles to succeed in practice. As every lifetime consists of a stack of little achievements, don't overlook the obvious. The means to success - the cause, the how - comes down to a few, simple fundamentals. By focusing on the fundamentals you can come to understand how you succeed. Reinforcing success - leveraging successful methods - you can build grander, more enduring achievements.

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Google?s Lawyers Work Behind the Scenes to Carry the Day

Executives made frequent trips to Washington to press their case in an antitrust inquiry, laying out legal arguments and applying lessons from Microsoft?s bruising 1990s battle.

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Pictured: Dramatic rescue of two teens clinging to a tree for TWO HOURS in middle of frozen lake

Two teenagers in eastern Arizona spent two frightening hours late Wednesday clinging to a dead tree in the middle of a frozen lake, after the ice began to crack.

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U.S. Congress tax panels welcome fresh faces

WASHINGTON (Reuters) - The rosters of the powerful, tax-writing panels of the U.S. Congress were nearly filled out on Thursday, with three prominent Republicans named to the Senate Finance Committee.

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